Alfa Laval Agri
Start: 1995
Case story: Alfa Laval Agri was one of the global market leaders within the dairy production industri. We produced educational material, marketing and information material, package design and a client network video program.
Re-designing the entire product range of products for milk farming equipment.
Creating, script writing, filming and producing a client network support program featuring Michael Tongue and his clumsy step brohther "Tanza", on tour visiting dairy farms in England. The program was shared via old-school distribution – VHS video cassettes copied and sent via post to farm owners worldwide...
Producing a comprehensive Marketing Kit for Alfa Laval Agri
local offices on all markets around the world at the time.
After a comprehensive survey and market research program by
McKinsey management consultants we produced a market support kit consisting of five binders, covering all areas in the seller-client relationship using the Alfa Laval Agri milking system on dairy farms.