Arla Foods: Golden Cow Award

Start: 2003

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Case story: Arla Foods established Guldkon (Golden Cow Award) in 2000, traditionally given to Swedish milk farmers alone. We were asked to help Arla Food develop the award into a a broader span of nominees and into more categories. It ended up in five new categories: Hotel breakfast, schools lunches, environmental achievements, grocery stores and fast food outlets.

The generic ad for all five categories.